Strings, Sabri Brothers, Arif Lohar, Wasim Akram & Vj Mahira on The Breakfast Show Flood Relief Special

Photos: MTV Iggy/ A. R. Rowe

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Song: Ab Khud Hi Kuch Karna Paray Ga
Artistes: Atif Aslam & Strings
Director: Jami

Photography: Madeeha Syed
Camera: Nikon D90
Location: The Colonial side of the City, Karachi

On the set of Strings & Atif Aslam’s video shoot

Etihad Airways has signed the internationally acclaimed pop-rock band from Pakistan, Strings, as the airline’s new brand ambassador.

Riding the wave of success of its previous initiatives from earlier this year, the Azme Alishan movement launched the Azme Alishan National Song Competition with the support of international superstars Bilal Maqsood and Faisal Kapadia of Strings. The Azme Alishan movement’s manifesto is to revive the same spirit of nationhood and community that lies at the heart of the vision of Pakistan. Azme Alishan aims to highlight the great Pakistani youth musical talent within Pakistan and all across the world with this televised competition, which starts airing on your favorite channels with its first episode from Saturday, June 05, 2010. The TV shows will continue throughout the summer, concluding with the grand finale announcing the winner on August 14th.

The competition opened mid-March with a request for all Pakistanis from within and across borders to send in their original national song entries – no song covers were entertained. {Read More…}

The ambassadors for Pakistani pop music, Strings just announced that they have been signed as the Brand Ambassadors of Etihad Airways, the national airline of the UAE.

Previously, the band had been the Brand Ambassadors for Motorola Mobiles for Pakistan, Pakistani telecom Mobilink and now Warid telecom, the watch brand Tissot, the international guitar manufacturer Gibson in 2007 and for Honda City in 2009 just to name a few.

So all Strings fans out there get ready to see an exciting TVC of Etihad Airways featuring the band or may be a photo shoot for the airways, that would be cool.

Atif Aslam & Strings – Ab Khud Hi Kuch Karna Paray Ga (Download Audio)

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Artists: Atif Aslam & Strings

Song: Ab Khud Hi Kuch

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Photographer: Tapu Javeri & Fayyaz Ahmed

Courtesy: Mariam Maqsood & Mahrung Jamali

Photographers: Omer Waheed Nizami & Pharan Tanveer

Photography by Rizwan Baig (Deevees)

Strings duo Faisal Kapadia and Bilal Maqsood are currently going through the major cities of Pakistan as part of a concert tour. Having played a Valentine’s Day show for the Isloo crowd, Strings made their way to LUMS in Lahore on February 17, and sent an already keyed-up audience into absolute adrenaline-rushed mode.

While it is always fabulous to hear Strings sing – this particular performance was made even better by the fact that Bilal and Faisal sang a medley of pop songs by various Pakistani artists of yore. {Read More…}